A TPK guide to collaborative design

Te Puni Kōkiri and Creative HQ co-designed an extensive toolkit, complete with associated resources and how-to guides that were compiled into a comprehensive Playbook. Our goal was to ensure that the playbook remained "intrinsically TPK" by incorporating the thinking behind TPK’s brand into the design language. This went beyond using brand elements such as typography, colour, and graphic elements and further into using the brand Tohu to tell the story of co-design as a TPK practice. So people could easily understand the process in action, we designed a frame-by-frame visual story around a real piece of work in an informal, sketched style. Since the playbook was a content-heavy resource, we prioritised clarity of information, ease of use, and seamless navigation. We differentiated each phase of the process with its individual iconography and reference keys, using a strong colour association across all tools and guides. Our overall design solution resulted in an engaging playbook of tools, insights, and resources, encouraging Te Puni Kōkiri staff to develop new and innovative solutions using tools that were tailored to their unique needs.