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Creative HQ's School of Innovation
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Creative HQ's School of Innovation

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IN A NUT SHELL
In today's fast-paced work environment, staying ahead of the curve is essential. Creative HQ's School of Innovation programs equip individuals with the tools and resources they need to do just that. Nomad Studios was tasked with updating the visual content of all School of Innovation course materials to align with Creative HQ's new brand look and feel. The goal was to create a cohesive and consistent visual identity across all content, ensuring a seamless experience for all learners.
School of Innovation T7 Masterclass workbooks (Tier 1-Tier 3) Workbook cover design
School of Innovation T7 Masterclass workbooks (T1-T3)
THE CHALLENGE
The School of Innovation offers a comprehensive program that includes a variety of certificates, masterclasses, and levels of certifications. It was important to differentiate each qualification while maintaining brand cohesiveness and ensuring ease of navigation for consumers.
School of Innovation cover graphics, with numbers created from the CHQ brand pattern to differentiate each Tier Masterclass
Graphic elements built from CHQ brand pattern to differentiate each Tier Masterclass
THE Solution
Our design approach prioritised a cohesive experience for learners, and we achieved this by incorporating a variety of existing brand visual elements throughout the learning materials. These included process diagrams, infographics, and iconography, which not only enhanced the visual appeal of the materials but also enabled us to use white space strategically, making it easier for participants to identify and understand the content. Consistent branding elements were incorporated throughout all materials, including colour, type, and graphics specific to the Creative HQ School of Innovation.
The Innovation Lifecycle diagram
The Innovation Life Cycle
School of Innovation qualification badges, with the certificate in applied innovation, certificate in facilitation, certificate in online facilitation and a certificate in Innovation mentoring
School of Innovation qualification badges
School of Innovation Instagram campaign tiles and story showcase
School of Innovation social media marketing campaign tiles
THE OUTCOME
We used a strong use of colour from Creative HQ’s brand kit to differentiate qualifications and courses, which was applied to all School of Innovation learning materials, including qualification badges, certificates, and marketing collateral. Workbooks were optimized for both print and interactive use to make navigation more accessible and efficient for learners. By combining these elements with the overall Creative HQ brand, we created assets that fuelled an immersive and effective learning environment that encourages learners to reach their full potential. The result is a program that embeds confidence in learners about the quality and integrity of the School of Innovation. Find out more about Creative HQ’s School of Innovation at https://creativehq.co.nz/school-of-innovation/
School of Innovation qualification completion certificates
School of Innovation qualification completion certificates
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Our School of Innovation assets were designed with usability and accessibility in mind while prioritising the experiential nature of the delivery. The design output has been well received by our participants, as they have been able to use the workbooks as both content reference texts and guides through the workshops.

Nomad Studios always produces design outputs of a high standard, working closely with us throughout the process to challenge us and bring our thinking to life. Highly recommended.

‍

Colin Kennedy
GM School of Innovation @Creative HQ
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