Creating greater opportunities by utilising the power of collective iwi

This refreshed tohu is based off the initial visual identity designed by Jim Wiki, and kōrero of the rangatira, Taonui, a fiercely charismatic and intelligent prophet. Although inspired by the previous tohu of Te Kahu o Taonui, the shift in design from the original tohu came from a shift in mindset. The refreshed tohu represents a new mentality of being upfront, staunch, and fiercely proud to be Māori. Te Kahu o Taonui’s rebrand straightens and sharpens the minor details within the initial design. These details represents the need to think diversely in order to create a better future for the generations to come. The lower tāniko designs are separated from the upper to create a niho taniwha (saw-edged pattern) and emphasise wairuatanga and interconnectedness. To further infuse the Te Kahu o Taonui brand with vitality, the redesigned tohu was also developed in various colour ways and opacities to add graphic elements to other brand media and collateral. This includes letterheads, email signatures, and website graphics all of which were produced by Nomad Studios.