A tool for measuring and improving innovation in the public sector

As the Innovation Barometer brand had already gained traction, it was important to maintain some continuity while introducing the new brand. Several logo lockups were developed to phase out the Innovation Barometer and introduce the Innovation GPS. The new logo was designed to be fully responsive and flexible, with a tagline of 'The Innovation Barometer re-imagined' to provide a clear link between the previous and new brand. To create a comprehensive brand identity, a wide range of brand elements were developed, including a colour palette, typography, brand pattern, additional graphics, and iconography for each stock and sub-stock. Social media templates were also created to ensure consistent brand messaging across all platforms. An extensive brand guideline document was created to provide clear instructions for all marketing communications, corporate documentation, and website graphics. The Innovation GPS brand launched in late 2022. With its modern and innovative look and feel, the brand is poised to make a significant impact in the public sector and beyond. You can find out more about the Innovation GPS at www.innovationgps.co.nz.