Connecting local organisations with global business leaders

As the first of its kind that Creative HQ had run, this exclusive event required a consistent and cohesive design approach that would create a unified front, generating excitement and interest among potential attendees. All promotional materials had to embody this unified design concept, conveying the high-end nature of the event. As a standout event in 2023, the look and feel of all materials needed to reflect its significance while remaining true to the overall Creative HQ brand. The design also had to be flexible, as it would be applied across various touchpoints, including promotional content, attendee communication, event merchandise, signage, and stage wayfinding. The design approach aimed to highlight the value of the event for local organisations, showcasing the unique opportunity to engage one-on-one with globally renowned leaders. To achieve this, careful consideration of visual elements was required to create a distinct hierarchy of information that accurately conveyed the exclusive benefits and advantages that organisations would gain from their participation. Overall, the design output aimed to capture the essence of the event, creating a memorable and impactful visual experience for all attendees.